SAMSUNG IMMERSIVE RACING PLATFORM
A new category of Samsung-powered experiences
Where Galaxy powers real-world performance.
SLIDE 1 - THE OPPORTUNITY
Samsung has the opportunity to own a new category
Real-world performance experiences powered by Galaxy
The next generation engages through immersive, playable brand experiences — not passive content.
SLIDE 2 - THE IDEA
Your smartphone.
Powering a real racing machine.
A Galaxy device becomes the engine of a full-scale, immersive racing experience.
SLIDE 3 - ECOSYSTEM IN ACTION
The Samsung ecosystem.
Working as one real-time performance system.
- Galaxy S26 - The engine running the simulation
-
Odyssey Display - Immersive curved racing
experience
-
Galaxy Tab - Real-time control and user adaptation
- Q-Series Sound - Surround audio immersion
Galaxy
Odyssey
Galaxy Tab
Q-Series
Low latency
Real-time sync
Immersive audio
4-device orchestration
One ecosystem. One real-time experience.
This is not a demo. It's a live product ecosystem in action.
SLIDE 4 - LIVE DEMO
Already live.
Ready to deploy at scale.
Live-tested experience powered by S24 Galaxy + Odyssey G9 Ultrawide
SLIDE 5 - WHAT MAKES THIS UNIQUE
A new category of brand experience
A smartphone powering a real machine
A fully integrated ecosystem
A content-generating platform
Designed for global scalability
No brand owns this space yet.
SLIDE 6 - DESIGNED FOR CONTENT
Built to generate content at scale
Cinematic Output
Every session becomes premium content.
Competitive Engagement
People don't watch. They compete.
Emotional Connection
They don't see the brand. They feel it.
This is a content engine disguised as an experience.
SAMSUNG BRAND EXPERIENCE
This is what Samsung feels like
Where Samsung comes to life.
Every detail designed to reflect Samsung's premium product identity.
LIVE DEPLOYMENTS ACROSS MEDIA, AUTOMOTIVE AND EXPERIENTIAL EVENTS.
Already trusted by global brands
Disney Simulator VF1 used in ESPN studio for "El Show de la Formula 1"
Disney - ESPN, live for LATAM.
High-impact audience format powered by VRacer.
Mercedes Benz Training Center
Mercedes Benz, Brand activities.
Active audience engagement at live events
Volkswagen Group TradeShows
Volkswagen - RC Truck Trade Shows.
High-impact engagement at trade shows
Real-world deployments. Not concepts.
WE DESIGN, BUILD AND DEPLOY IMMERSIVE EXPERIENCES ACROSS KEY MARKETS.
Global production. Local execution.
Production Hubs: Miami · Spain · Argentina
Active Markets: USA · Mexico · Chile · Argentina · Spain · France
SLIDE 10 - TELECOM PARTNERSHIP OPPORTUNITY
Turn Samsung into the platform for co-branded experiences
Business Expansion Layer
Connect device performance with network capabilities and real-world experiences.
Partnership Engine
Telecom and brand partners amplify reach, scale and distribution.
From product to platform.
Claro
Telefonica
AT&T
Regional Sponsor
Designed for co-investment and multi-partner activation models.
SLIDE 11 - FLEXIBLE FORMATS
One platform. Multiple revenue-driving formats
Deploy once. Scale across touchpoints.
Start small. Scale fast.
Pilot launch opportunities
USA - Flagship Experience
Miami / Los Angeles
Retail, F1 activations, brand events
High visibility + content generation
LATAM - Regional Tour
Mexico, Brazil, Argentina, Chile
Mall activations, telco partnerships
Scalable multi-market deployment
F1 Moments
Race weekends, fan zones, sponsor activations
Aligned with F1 momentum
Ready for immediate deployment across key markets.
Already live. Already running.
As seen in the live demo, this experience is ready to launch.
We design, deploy and operate it end-to-end.
Schedule a pilot discussion
